Twitter for musicians: 5 ways to promote music on Twitter
In this article we’re gonna share with you our top 5 strategies to follow in order to promote your music on Twitter. But, if you're wondering "why should I care about Twitter?" keep on reading because we're going to tell you all about it.
Twitter, in it's essence, is a platform to discuss what is trending around you. The platform offers a space for people to share their thoughts, feelings, and ideas on different subjects in a community-like setting.
Twitter users are always looking for new updates. From finding out the latest releases by their favorite artists. To discover new music from artists they have not heard. They want it all. So, if you are keen on getting people to talk about your music, then consider Twitter a close ally.
SEO wise, it's good to know that Twitter ranks high on Google Search results. This means that your Twitter profile will appear before than most other social media platforms on Google.
Overall, we can say that Twitter is a good way to give your artist brand more visibility. Here's an overview of the strategies we cover in this article:
1. Tailor your content to fit Twitter (users) preferences
To be clear, we’re not suggesting to change your interests or tone of voice for what’s trending at the moment. In fact, we’d tell you to never do that.
But, when it comes to your music marketing strategy on Twitter, you need to adapt your content in a way it not only meets the requirements of the platform, but the practicalities of it as well (altering your material for a better user experience for your followers)
So, when it comes to promoting your next music video instead of just trying to Tweet the final version of the video you could do the following:
Share a fun/interesting thread of the experience with some takeaways to inspire other artists and entertain your followers.
Talk about the inspiration behind the music video creative idea.
Once the video is edited share a video teaser (up to Twitter’s standard of 2min 20 seconds)
On the day of the release, tweet a link to the track on YouTube and pin it to the top of your profile (until your next big announcement, then pin that one)
Twitter is a daily app, you could say it’s a second by second content app. So, make sure you take advantage of that and share your life through your POV with your audience.
There’s nothing worse than being that person who only logs on twitter just to Tweet “My new music video is out, check it out!” And leave the app until the next time they release something. If you’re not willing to create an almost daily interaction with your followers, then maybe Twitter is not for you (and there’s nothing wrong with that!)
2. Links, links & links!
When a social media platform allows you to use actual, clickable links (looking at you Instagram) make the most of it!
Links are great to direct people where you want them to go: newest single, music video release, your new NFT collection, EPK, website, your newest article feature… you get it.
On Twitter you can use links in a variety of ways:
In your Twitter bio: Your profile picture, header and bio are the first thing that people will notice when they visit your account. So you must take advantage of it, include a link to whatever you're promoting to make sure people have easy access to it! Tip: if you have more than one link set up a Linktree and add it on your profile!
In a direct tweet: When you add a link to a tweet directly, you have 2 options. You can choose whether you want it to appear as a link exclusively within the tweet, like so:
if you go for this option make sure to keep the link short! Bitly is your friend here. You can also display your link as a Twitter card which will appear below the original
tweet. Usually formatted with a customizable thumbnail image that forms a kind of
preview of the link material.
3. Make your follows count!
It’s no surprise that the way to build your Twitter account is to follow and interact with other accounts. So, besides following the people you already know, your favorite artists and influencers. It’s also time to start following accounts similar to yours and accounts that have similar interests (here’s where you can meet potential fans).
Twitter accounts to follow as an artist:
other artists that make music in the same genre as you
magazines/ blogs/ music publications
artists that live in your area
artists that have performed at the same festival as you (metaverse or physical concerts)
music producers you’ve collaborated with
any creative you’d like to collab and work with!
We want to emphasize on “accounts similar to yours”. Why? Because the more similar you are (in interests, niche, personality…) the higher the likelihood of their audience being your target audience is.
To be clear: we’re not saying to fake relationships to profit of off other’s audiences. We’re saying if you’re stuck and don’t know where to find your people, try looking for accounts similar to yours.
Once you start following people with a proven interest in your kind of music and content, you can lead them back to your Twitter profile, introduce them to your music, maybe even get them to your website and before you know it they’re emotionally invested in you and your music!
4. Live features: Twitter Spaces & Live videos
Twitter is great to connect with people and create significant relationships. However, if you’ve been there before, you know a common thought among users is “I wonder what your voice sounds like…”
Even though we’re super connected and interacting with each other 24/7, we’re mostly doing it by text. And with that, there’s a lack of human connection. With these live features you can deepen the relationship with your followers and make the connection feel more personal.
Some ideas for live content are:
behind the scenes of a music video
showing your songwriting process
showing your home studio set up
sharing how you minted your latest NFT drop
Let your imagination run wild!
Twitter also offers the “Spaces” option. Which basically allows you to have voice conversations with other people.
Spaces are public, this means anyone on Twitter can start, join in or listen to a space, making it a great way for your followers to start a conversation with you and get to know you on a live, conversational level.
It’s also a great tool to use as a “live podcast” where you can bring interesting artists and have a chat with them. Find out more about how to use spaces on Twitter and start sparking real life, live conversations with your fans, peers and followers!
5. Hashtags do matter
We all know hashtags, but not everyone takes advantage of them as they should.
The most popular way of using hashtags is to use relevant hashtags that other people are tweeting about. Which means users who’re tracking a specific hashtag will be able to see your post, even if they don’t follow you.
To know which hashtags are trending on Twitter do the following:
From your Twitter dashboard, head to the ‘#Explore’ tab
From here, select the ‘Trending’ tab
Customize the results to find a list of hashtags and trending topics according to your own interests
While hashtags are great, make sure to use them sparingly. Don’t put more than 3 hashtags in a tweet since it will start looking spammy and we don’t want people thinking you’re a bot.
There’s a feature (similar to hashtags) that’s underused or at least, people don’t talk about it as openly as hashtags. I’m talking about key words.
Take advantage of the twitter search bar! People don’t only use it to find users and hashtags but they also write in keywords of the topic they want to know more about.
Let’s put an example, you’re a musician that wants to enter the web3 space. Then, you’d likely write “web3 music”, “music NFT” or “web3 artists” in the search bar to find tweets related to the topic.
Let’s reverse engineer that! Make sure to add those key words in your tweets so people who’re interested in that topic can find you!
Our last words: Twitter is good, but owning your space is better
As a final note, we want to add that a good relationship with your followers shouldn’t end on Twitter. You should always aim to have control over the conversation channel. This way you are not depending on algorithms, censorship, or websites going down (rip Vine). Find a way to keep a dialogue on a platform you own: email, private forum on your site, etc. To make it easier for people to convert into this other channel you can try offering them extra value (free or paid) that can only be found there. Whether that’s a sneak peak of your coming album only available to your newsletter or a forum dedicated to songwriting techniques, is up to you!
But make sure to always, no matter how good your social media presence is, have a backup conversation channel that you fully own.
If you liked this article and found value in it, make sure to share it with other artists! This way, they can also learn some tricks and improve their Twitter presence.